Human Coalition continues to grow at a rapid pace, and the launch of the new Human Coalition website is just another step towards saving more babies from abortion.
You’ll also notice we have changed the branding of Human Coalition, including a new logo, colors, and presentation. There was a tremendous amount of thoughtful consideration put into this change, and I wanted to share some of the aspects of the updated brand with you.
1. The brand colors are black and white. Abortion is a black and white issue. While segments of society continue to attempt to confuse and cloud the problem, Human Coalition is committed to keeping the truth of abortion perfectly clear. Abortion is the taking of an innocent, pre-born human being’s life. It is morally and ethically wrong in all of its forms and variations. It not only destroys the life of the child, it frequently causes tremendous pain and suffering for the parents, families, communities, and society as a whole.
2. We’ve changed the logo from the picture of the baby’s face to the baby’s footprint. Obviously, Human Coalition is committed to rescuing babies and their parents from abortion. We are also committed to sharing the stories of babies and their families. Abortion is not just about losing unborn children. It is about the loss of their stories, their impact, and their vitality.
If you are a parent, you know that one of the first things a hospital does after the birth of a child is take an imprint of the child’s feet. It is the child’s first mark in the world.
The footprint is a powerful reminder that each child is precious and each child has purpose. Each child is unique, as is each footprint. Each child has a story to tell. Left untouched by abortion, every child has the opportunity to love, grow, learn, teach, laugh, cry, rejoice, mourn, explore, feel, and serve. And, every child’s story outside the womb starts with their first mark – their footprint.
3. The new tagline, “So every child makes their mark,” is a reminder our country needs to hear often. When we abort a child, we lose the wonderful impact that child could have had on our world. How many teachers, musicians, scientists, artists, engineers, political leaders, mothers, fathers, uncles, aunts, sons, and daughters have we lost? How many best friends never had the chance to care for someone in need? How many mentors lost the chance to take someone under their wing? How many parents lost their chance to love their children?
Human Coalition is committed to making sure each and every child has a story to tell. We work so every child makes their mark.
This new site is filled with important new features:
1. The emphasis is on the stories of the families that chose life (and some that didn’t).
2. Although we are launching with just a few videos, we are producing another dozen in the next few months to share with you. These are powerful stories and insights from real people about abortion, families, children, and the unimaginable value of human life.
3. We remain committed to sharing our impact with you. Our daily statistics of impact are now front and center. We want you to know how well our efforts are working. We want you to know both the good news and the bad. We’ll share the successes and the failures, as every organization has both.
4. We now provide direct interaction with our social sites (www.facebook.com/onlineforlife and www.twitter.com/onlineforlife).
On behalf of the entire Human Coalition community, thank you for your continued support of our efforts. We cannot save babies without you. Though we have updated the website and the brand, our commitment to the unborn is the same as it has always been.
We want every child to experience life. We want every parent to avoid the potential pain and guilt of abortion. And we want their stories to be told so that others may experience life as well.
For Life!
Brian Fisher, President