Who Is the Client We Serve?

AUTHOR: Rachel Lane

Emotional Cyclone 

She’s scrolling on her phone, palms sweaty, heart pounding. Her toddler’s napping in the next room, or maybe she just dropped off her first grader at school—and she’s desperate for a way out of her unexpected pregnancy.  

Let’s call her Marlena. 

Marlena is a high school graduate living in poverty and underemployed. She’s 29 years old—older than most people imagine when they picture a mom considering abortion. 

Marlena is smart. Resourceful. She’s not cold-hearted or reckless. She’s not “anti-child.” In fact, if her circumstances were different—if the rent wasn’t overdue, if her boyfriend hadn’t bailed, if she had a support system—she might even feel excited about the new life growing inside her. But right now? Right now, all she feels is panic. 

She’s been told by our culture that abortion is quick, safe, and empowering. That abortion will solve her problem quietly with no strings attached. That motherhood, especially single motherhood, is the end of her freedom, her dreams, and her future. And so, with trembling fingers, she types “abortion clinic near me” into the search bar. 

This is the moment Human Coalition steps into her story. 

Meet Marlena 

It’s a question we hear a lot: Who is the client Human Coalition serves? 

We serve Marlena. 

And we get it. Abortion has become so politicized and abstract that it’s easy to forget the real people who are at the center of it. People like Marlena—real women with real fears looking for someone who will listen without judging, someone who won’t hand her a slogan but will offer genuine solutions. 

“Abortion has become so politicized and abstract that it’s easy to forget the real people who are at the center of it.” 

At Human Coalition, we serve women who are planning to abort or are undecided—those most at risk of ending the life of the child in their womb. But more importantly, we serve women who are frightened—who feel abandoned, hopeless, and convinced that motherhood is beyond their reach. 

Let’s be honest, it’s easy to judge Marlena’s situation from a distance. But in reality, if you had lived her story, you might be searching online too. You might feel just as trapped. That’s why compassion isn’t optional for us—it’s foundational. 

Our clients don’t need moral lectures. They need real help. 

Sadly, Marlena rarely looks to the church for pregnancy support because she doesn’t believe it’s a safe space for her. She might call herself a Christian—many of our clients do—but she’s afraid of being misunderstood, judged, or worse, isolated. 

In a culture that tells her she can’t be a good mom without a two-income household, a college degree, and a picture-perfect marriage, we tell her something radically different: You are not too broken to be a mother. You are not too poor, too single, too far gone. There is hope and we offer lasting, tangible help—throughout and far past your pregnancy. 

You are not too broken to be a mother. You are not too poor, too single, too far gone.” 

Crisis Mode 

When Marlena reaches out to Human Coalition, she’s usually in crisis mode, which makes her vulnerable to misinformation and coercion. She’s not asking, “What do I believe about life?” She’s asking, “How do I survive today?”  

Women often choose abortion—not out of convenience, but as a last-ditch attempt to preserve their lives as they know it. From her perspective, having a child (or another child) threatens to wreck her stability, her relationships, her sense of self. So “choice” feels like survival … even freedom. 

If we don’t speak directly to that emotional reality—if we skip over the fear and rush to the “pro-life” talking points—we miss the opportunity to truly help and rescue both her and her preborn baby from abortion. 

That’s why our approach doesn’t stop at pregnancy tests and ultrasounds. We wrap around her entire story … which begins with listening. 

We meet her online through marketing that reaches her in that urgent, Google-searching moment. When Marlena reaches out, our trained Client Services team doesn’t start with, “Don’t abort.” We start with: “We’re here. You’re not alone.” 

We don’t ask her to “be a hero,” instead, we ask her to breathe. And then we walk with her—one step at a time—through her pregnancy and way beyond through our Continuum of Care program. These are not short-term solutions. They’re bridges to stability. 

Help Her Choose Life 

Let’s be clear: the world tells women like Marlena that motherhood will ruin them. Instead, we tell them the truth—they are already strong enough to be a mother, and they won’t be alone, because we’ll be with them every step of the way. 

But we don’t stop there. Through coordinated care and community support, we help her not only choose life but live it well.  

One way is by offering to connect her with a caring, pro-life church community. Here she will discover redemption, long-term care, biblical discipleship, and support to become the mother she wants to be. 

So, when someone asks, “Who is your client?” we say: 

She’s not a statistic. 

She’s not a project. 

She’s Marlena—an amazing woman who would rather parent than have an abortion. 

She’s a mom who’s been told she can’t be one—and we’re here to show her that she absolutely can. 

We rescue children through caring for moms like Marlena. And it all starts with one answered call. 

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